Image via WikipediaAn article that is attempting to present a warm and fuzzy. Another article with a rather blunt view of things.
Do fuzzy things actually work?
Points 1, 3 and 4 can easily be condensed into a single one - communication. Probably the easiest way to create a bit of loyalty in an employee. It does make me wonder why this is an aspect that is always lacking.
Point 5 promotes gratification, not necessarily a link to the corporate ideal. Maybe there are some people out there who can be bought - but this cheaply?
I would think that point 2 could possibly bring about something. A value system may give the employees and potential employees a personal reason to want to associate themselves with the company.
After wading through the first article the second one comes across as being deplorably honest and pretty amusing.